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National Independent Beer Day returns on July 3
What
Independent National Beer Day, hosted by the Brewers Association (BA), will be celebrated by beer lovers and breweries across the country on July 3. The third annual National Beer Festival encourages beer lovers to support small independent breweries by sourcing local craft beer. in anticipation of the Independence Day celebrations.
When
Saturday July 3, 2021, before Independence Day.
Or
Craft beer enthusiasts can buy take-out beers at a local craft brewery, visit a retailer that offers independent craft beer, or order online. Consumers can search for the Independent Craft Brewer Seal to help identify beer brewed by small independent brewers. Visit BeerRunDay.com to find an independent brewery in your area.
Why
Buying independent craft beer before the bigger summer vacation helps fuel small local businesses in the community, and the local beer is better. According to recent Harris poll data, drinking beer made by an independent brewer is important for 77% of weekly craft beer drinkers.
The week leading up to Independence Day is one of the biggest craft beer sales weeks. According to IRI analysis data, this is the highest single selling week of the year for the past five years, with volume sales around 34% higher than a typical week.
As beer lovers emerge from closures, supporting local breweries is easier and more important than ever.
who
Beer lovers across America of legal drinking age.
Contact
Jenelle Scott, on behalf of the Brewers Association, jenelle.scott@backbone.media or 970.963.4873 x1224
Media
Click here for the media toolkit.
About the Brewers Association
The Brewers Association (BA) is the non-profit trade association dedicated to small independent American brewers, their beers, and the community of brewing enthusiasts. The BA represents more than 5,400 American breweries. The BA Independent Craft Brewer Seal is a widely adopted symbol that differentiates beers from small independent craft brewers. The BA organizes events including the World Beer Cup®, Great American Oktoberfest®, Conference of Craft Brewers® & BrewExpo America®, ENJOYâ„¢: An American Craft Beer and Food Experience, Homebrew Conâ„¢, National Homebrew Competition and American Craft Beer Week®. The BA publishes The new brewer® magazine and Brewers Publications® is the leading publisher of brewing literature in the United States. Beer lovers are invited to learn more about the vibrant world of craft beer at CraftBeer.com® and on homebrewing via the BA’s American Homebrewers Association® and the free Brew Guru® mobile app. Follow us on Facebook, Twitter and Instagram.
The Brewers Association is an Equal Opportunity Employer and does not discriminate on the basis of race, color, national origin, sex, religion, age, disability, political beliefs, orientation sexual or marital / family status. The BA complies with the provisions of Executive Order 13672 and the relevant rules, regulations and orders of the Secretary of Labor.
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